FINAL: Business Mission Statement

Phileas Fogg is famous for his world-wide travels, his name is huge and goes down in history. A snack that would carry his name should not bring him or the things he has done to shame. This snack promises to not only take you to a whole different part of the world but to create an experience for you as well. This snack is a whole new challenge you've faced, a whole new culture you've learned, and a whole new way to envision the world. We promise to bring you all of this every time you open a bag of our Adobo Jerky.
It's be a mouthful explosion of flavor, a trip to the Philippines right at your fingertips. It's the taste of the islands without the expensive airline ticket.

"Marketing comes to you in the good old traditional forms: You see it in the abundance of products at your nearby shopping mall and in the advertisements that fill your TV screen, spice up your magazines, or stuff your mailbox. But in recent years, marketers have assembled a host of new marketing approaches, everything from imaginative Web sites and online social networks to interactive TV and your cell phone."

We've personalized this snack to you, the brave, rugged, man that doesn't need a woman to have fun. You're out with the guys and you don't need to flex to show off your muscles. The whole town already knows you're more than a man. You're the desire of every lady that steps in, you may be out drinking all night but you'll be in the gym in the morning. You're macho, hot, suave, & you deserve this snack. You are this snack.

"These new approaches do more than just blast out messages to the masses. They reach you directly and personally. Today’s marketers want to become a part of your life and to enrich your experiences with their brands—to help you to live their brands."

Regardless of what you choose to drink, it'll still be a man's drink because it is YOUR drink. You don't mean to toot your own horn, & you don't.. because everyone else is already doing it for you. You can make a strawberry daiquiri look like the most macho drink out there because no one can associate anything less than greatness with your character. This is what Phileas Fogg was, a man of greatness. That is your common ground and this is the chosen snack that'll enable that to shine through.

FINAL: Pitch

Adobo Jerky - from the Island of the Philippines

Adobo is the most popular dish in the Philippines: it is chicken or pork marinated in vinegar, salt, garlic, pepper, soy sauce and other spices. This dish has a crowd-pleasing garlicky flavor and is quite on the salty side therefore it is traditionally eaten with rice.

The main reason why this dish is a favorite for all is the intensity of it's taste. The marination process usually lasts up to three days for the meat to fully absorb each spice. You are getting the bitterness of the vinegar, the saltiness for the soy sauce, salt, & garlic, & even the mild spiciness of the pepper. All flavors are prominent and distinguishable.

This jerky will be made out of this award-winning recipe but dried to create the perfect bar snack. It goes well with strong liquors with it's steak-like taste but also compliments beers for it's firm salty character.

This snack could even be used as an extraordinary garnish to drinks like the "Bloody Mary". That in itself could turn the drink into a special tribute to the hero of the story. Instead of just a "Bloody Mary" it could be the "Champion's Blood". That will entice men into ordering the drink (to boost their ego) and it would be a great way for them to taste the snack and be drawn into it.

There are many ways this snack could emphasize your experience at a bar. It's not just a snack to accompany your drink, it's an explosion of flavor in your mouth with every single bite.

FINAL: Adventure

The adventure behind finding this snack started out when he was crossing the mountains to further his travels. He was somewhere in Asia but his exact whereabouts were unknown. As the darkness came, he started hearing howling. It got closer & closer then it stopped. Soon after he felt a hot and heavy breath close to his body so he ran with all his might.

He ran & ran being wounded by the natural obstacles in his way til he reached the end of a cliff, his only options were the wolf behind him or the wild river in front of him. He faced his end & jumped then immediately lost consciousness.

Luckily, he woke up to the loving care of an elderly woman who found him at shore. She gave him shelter and food to somehow bring relief to his critical condition. That meal was the best meal he has ever had, it symbolized his second chance at birth.

After his recovery, the lady sent him along with a dried up version of the meal she has revived him with. She told him to save it for when he's hungry, promising that it will not only keep him alive but turn him into a stronger man.

This snack is now in your hands, feel the power at the end of this bag.

EOC: Week 7 - My Pitch

Adobo Jerky - from the Island of the Philippines

Adobo is the most popular dish in the Philippines: it is chicken or pork marinated in vinegar, salt, garlic, pepper, soy sauce and other spices. This dish has a crowd-pleasing garlicky flavor and is quite on the salty side therefore it is traditionally eaten with rice.

The main reason why this dish is a favorite for all is the intensity of it's taste. The marination process usually lasts up to three days for the meat to fully absorb each spice. You are getting the bitterness of the vinegar, the saltiness for the soy sauce, salt, & garlic, & even the mild spiciness of the pepper. All flavors are prominent and distinguishable.

This jerky will be made out of this award-winning recipe but dried to create the perfect bar snack. It goes well with strong liquors with it's steak-like taste but also compliments beers for it's firm salty character.

This snack could even be used as an extraordinary garnish to drinks like the "Bloody Mary". That in itself could turn the drink into a special tribute to the hero of the story. Instead of just a "Bloody Mary" it could be the "Champion's Blood". That will entice men into ordering the drink (to boost their ego) and it would be a great way for them to taste the snack and be drawn into it.

There are many ways this snack could emphasize your experience at a bar. It's not just a snack to accompany your drink, it's an explosion of flavor in your mouth with every single bite.

EOC: Week 6 - Me Times Three

I think the Audi A4 relates to me perfectly because its mainly performance with a hint of class. While other luxury cars concentrate of speed (BMW) and look (Mercedes Benz), Audi has done a great job on focusing on what's important to me which is how it functions. I could care less about how the car looks as long as it drives smooth and keeps me safe. This car has been rated very highly on safety, mileage, and comfort. This car is completely reasonable with a touch of luxury therefore it relates to my personality.

This perfume matches my style 100%. It's bright, bubbly, with just a soft hint of femininity. I'm always hyper and smiling and this scent delivers that type of personality. The bottle is very delicate but the perfume itself has kind of a boy-ish touch which is how i would describe myself. I always dress very girly but when it comes to how i act, i might as well just be a boy.

My whole life revolves around this candle. I literally cannot sleep without it. It has a soft and sweet vanilla scent mixed with a relaxing lavender. It calm yet strong at the very same time. The way it relates to me is that i have a very shy introductory but after awhile people tend to see that i am really energetic and lively. The scent of this candle is the same way; it starts of quite faint but as it burns the lavender really shines through and relaxes your whole body therefore putting you to sleep.

EOC: Week 5 - Social Networks and Job Hunting

Since social media has become such a big deal today, employers have made this a resource in finding their future employees. When online job applications grew in popularity social media sites began to take notice and decided that they should utilize this as an opportunity to find candidates. Now sites like Facebook also have an application process wherein employers can scout for a certain group of people. "Candidates have been 50% more likely to apply to positions they found through Facebook than through other
means." -Mr. Staney.

During these times people find social media sites to be more of a lifestyle rather than an activity. Surveys show that people spend a significant amount of time on the internet solely on these programs. It has become a part of their daily routine to check their accounts. Research also shows that most people attain news, messages, and information more on social media rather than traditional ways. most cellphone carriers advertise their internet capabilities more than texting and calling options because the truth is that nowadays, that is exactly what phones are being used for.

With that knowledge it only makes perfect sense to use these sites to recruit more qualifying employees because it's easier and more direct. These ads are going to a mass amount of people therefore widening their chances of finding a perfect match.

EOC: Week 4 - Business to Business Marketing

What is the difference between business marketing and consumer marketing ?

Business marketing is a strategy specifically built to sell from one company to another. GE was a great example of this because they developed the recognition that they would be able to gain more revenue if they extended out not only to their consumer's needs but other businesses needs as well. They didn't aim to dominate, their main purpose was to expand. They weren't looking to be the best in each field, they wanted to have the most fields to appeal to a wider and endless demographic.

 Also known as industrial marketing, business marketing is sometimes referred to as business-to-business marketing, or B2B marketing, for short.

Consumer marketing is built to reach out to a mass market or a large group of individuals. It reaches out to you and me, instead of a company as a whole. This is where GE would sell their household products like refrigerators, washing machines, and light bulbs.

Consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.

It is at a more personal level of selling, it is directly between you and the customer. For business marketing, you are selling to a business that is selling to their customer. It is more of a wholesale process and you are less involved (or not at all) with the primary customer.

 Both B2C and B2B marketing objectives reflect the fundamental principles of the marketing mix.