EOC: Week 3 - Making Money for Good

The Body Shop has always been known for the company's morals. They are well known for using all natural products, they are against animal testing, & they always support organizations and charities with good causes. Their core values are community fair trade, activate self esteem, defend human rights, protect our planet, and ethical trade. The company has been known to promote these values in every product and in all their retail locations. They have gained their popularity not only by having good products but also by the participation of the people who support these same values.

The main slogan of the store is "Beauty with a heart". They put emphasis in becoming beautiful not only on the outside but on the inside as well. "We believe there is only one way to beautiful, nature's way. We've believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty and express your unique personality. And whilst we're doing this, we always strive to protect this beautiful planet and the people who depend on it. We don't do it this way because it's fashionable. We do it because, to us, it's the only way. " The body shop's foundation for the company is what makes it stand out from it's competitors like Bath and Body works and Victoria's Secret. They have similar products like fragrances, cosmetics, and bath items but this particular company separates themselves by concentrating on what's natural.

They're strongest advantage is the support of customers against animal testing. In 1996 they started their campaign against animal testing and raised four million signatures. In 1997 they became the first international company to sign up to the Humane Cosmetics Standard which is led by the international animal protections group. In 2004 The European Union banned animal testing for finished cosmetics products. In 2008 the BUAV praised the company's policy and standards. In that same year they also won the Royal Society for prevention of animal cruelty and Good Business award for cosmetics. In 2009 they are given the Lifetime Achievement Award by RSPCA. Just last year they have started to support the launch of cruelty free international. The Body Shop has stayed 100% consistent in their standards and that is what has gained their advantage over it's competitors and the loyalty of their customers.

Over the years This company has also released multiple campaigns such as Stop sex trafficking of children and young people, Prevent HIV, Stop violence in the home, Choose positive energy, Declaration of human rights, Self-esteem, and Against animal testing. When these campaigns come out their sales have been proven to increase. It makes their customer aware that they care about more than making money. They make you look good and feel good about yourself.