Wednesday, September 11, 2013

EOC: Week 10 - Benefits vs. Features

Features:

The features of my Adobo Jerky are that it has real beef & chicken dried up. Each strip of meat was marinated carefully and over a specific period of time. The flavors are very pronounced and are easily distinguished. For people who haven't tasted this dish, it is very exotic and you will definitely feel & taste the love put in the process. It's flavor is one of a kind and it is exclusive only to a few bars. It goes well with both hard & soft liquors due to it's saltiness & natural meaty taste.

Benefits:

What sets this beef jerky apart from the rest is the adventure and thought put behind it. The flavors are stronger and more prominent. It is something that sets a boy apart from a man. This snack was made by the great for the great. It identifies that you deserve a better snack because you are a better man. The taste of this snack is something so intense & memorable. It's strongly defined just like your character. It's beneficial because it's anything but ordinary. It reminds you that you are also anything but ordinary. This snack will be the prize that accompanies the fact that you are man enough to handle that drink on the rocks. It could also be a prize for being brave enough to order a cocktail because you're confident that it won't make you look less manly. The benefit of this snack is that it was made for you, because you deserve better.


The features of this product are good enough to keep the consumer but it's the benefits that will attract them to it in the first place. Without having enough reason for them to pick up the can, they will not have the experience that comes with it. The experience is the key benefit. The fact that was set ourselves apart by recognizing that  real men deserve real snacks will be what makes us succeed.