What is the difference between business marketing and consumer marketing ?
Business marketing is a strategy specifically built to sell from one company to another. GE was a great example of this because they developed the recognition that they would be able to gain more revenue if they extended out not only to their consumer's needs but other businesses needs as well. They didn't aim to dominate, their main purpose was to expand. They weren't looking to be the best in each field, they wanted to have the most fields to appeal to a wider and endless demographic.
Also known as industrial marketing, business marketing is sometimes referred to as business-to-business marketing, or B2B marketing, for short.
Consumer marketing is built to reach out to a mass market or a large group of individuals. It reaches out to you and me, instead of a company as a whole. This is where GE would sell their household products like refrigerators, washing machines, and light bulbs.
Consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
It is at a more personal level of selling, it is directly between you and the customer. For business marketing, you are selling to a business that is selling to their customer. It is more of a wholesale process and you are less involved (or not at all) with the primary customer.
Both B2C and B2B marketing objectives reflect the fundamental principles of the marketing mix.
Wednesday, July 31, 2013
Wednesday, July 24, 2013
EOC: Week 3 - My Demographic
1. Echo
Boomers are the largest generation in U.S. History since the Baby Boomers.
2. There are approximately 80 million Echo Boomers between the birth dates 1982 to 1995.
3. Echo Boomers are also called Millennials and are part of Generation Y.
4. Post housing collapse, Echo Boomers hold the highest unemployment rate of any U.S. demographic.
-TRUE: People in my generation have difficulties finding jobs.
5. Echo Boomers are more isolationist than former American generations.
-TRUE: I prefer to work alone, I get irritated when I am surrounded by crowds.
6. Echo Boomers use technological forms of news.
-TRUE: I receive news faster on social media sites rather than any other method.
7. Echo Boomers favor pragmatic policy over ideological policy.
-TRUE: A pragmatic policy appears to be more just towards me rather an ideological policies.
8. Among all different political views, Echo Boomers are influenced most by their parents.
-TRUE: I always vote for who my family votes for.
9. A small percentage of Echo Boomers move back in with their parents, and this act is not stigmatized as irresponsible.
-TRUE: Many of my peers move out early and decide it was too big of a responsibility for their age.
10. Echo Boomers think that China will pose the largest problems for the United States in the future.
-TRUE: With such a great amount of our manufacturing happening in China, they play a huge role in our country.
11. Echo Boomers observe religion far less than former generations.
-TRUE: Fine lines tend to be blurred when it comes to religions and their unique beliefs.
12. As of 2009, only 21% of Echo Boomers were married.
-TRUE: I am not married.
13. As of 2009, Millennial median household income is $58,620.
-TRUE: My household makes a number close to that.
14. As of 2009, 54% of Echo Boomers lived in the suburbs.
-TRUE: At one point or another, most of my peers along with myself have lived in the suburbs.
15. Echo Boomers seem less interested in owning their own vehicles than former generations.
-TRUE: Our generation has less motivation in achieving the American Dream.
16. 90% of Echo Boomers over the age of 18 have access to the internet; 75% of Echo Boomers use some form of social networking; 40% of Echo Boomers have no land-line.
-TRUE: Everyone I know my age has internet access and social media.
17. 40% of Echo Boomers have a tattoo.
-TRUE: A lot of people my age, including myself have tattoos.
18. Echo Boomers define themselves through their relationships with other people.
-TRUE: Social acceptance is very important to my generation.
19. Echo Boomers value time over money and value relationships over work.
-TRUE: This generation is very sentimental.
20. Echo Boomers tend to buy products on the basis of peer suggestions, not advertising or public relations.
-TRUE: Echo boomers care about their social appearance more than their self-perception.
21. Only 20% of Echo Boomers list owning a home as a major priority.
-TRUE: This generation’s mindset is more on the present rather than the future.
22. While only 21% of Echo Boomers are married, 34% of Echo Boomers already have kids (source).
-TRUE: A significant number of my peers are married and have children.
23. The average Echo Boomer remains at a job for 1.5 years (source).
-TRUE: The older generations tend to stay longer within one job while my generation tends to explore other options.
24. 80% of Echo Boomers have used an online service in the past 30 days (source).
-TRUE: Online shopping is a big hit for this generation.
25. 33% of Echo Boomers have used mobile services in the past 30 days (source).
-TRUE: My peers and I rely on quite a few mobile services because it is convenient.
26. 48% applied for a credit card online (source).
-FALSE: My peers and I all applied through the bank itself.
27. Wealthy Echo Boomers prefer digital online media over Television, radio, and print (source).
-FALSE: I still prefer books over computers.
28. In 2008, approximately 40% of Echo Boomers aged 18-24 are enrolled in college.
-TRUE: My parents’ generation didn’t put as much importance to a college education as my generation does.
29. The average Echo Boomer spends $30 per mall visit.
-TRUE: I haven’t been to the mall without spending at least $30.
2. There are approximately 80 million Echo Boomers between the birth dates 1982 to 1995.
3. Echo Boomers are also called Millennials and are part of Generation Y.
4. Post housing collapse, Echo Boomers hold the highest unemployment rate of any U.S. demographic.
-TRUE: People in my generation have difficulties finding jobs.
5. Echo Boomers are more isolationist than former American generations.
-TRUE: I prefer to work alone, I get irritated when I am surrounded by crowds.
6. Echo Boomers use technological forms of news.
-TRUE: I receive news faster on social media sites rather than any other method.
7. Echo Boomers favor pragmatic policy over ideological policy.
-TRUE: A pragmatic policy appears to be more just towards me rather an ideological policies.
8. Among all different political views, Echo Boomers are influenced most by their parents.
-TRUE: I always vote for who my family votes for.
9. A small percentage of Echo Boomers move back in with their parents, and this act is not stigmatized as irresponsible.
-TRUE: Many of my peers move out early and decide it was too big of a responsibility for their age.
10. Echo Boomers think that China will pose the largest problems for the United States in the future.
-TRUE: With such a great amount of our manufacturing happening in China, they play a huge role in our country.
11. Echo Boomers observe religion far less than former generations.
-TRUE: Fine lines tend to be blurred when it comes to religions and their unique beliefs.
12. As of 2009, only 21% of Echo Boomers were married.
-TRUE: I am not married.
13. As of 2009, Millennial median household income is $58,620.
-TRUE: My household makes a number close to that.
14. As of 2009, 54% of Echo Boomers lived in the suburbs.
-TRUE: At one point or another, most of my peers along with myself have lived in the suburbs.
15. Echo Boomers seem less interested in owning their own vehicles than former generations.
-TRUE: Our generation has less motivation in achieving the American Dream.
16. 90% of Echo Boomers over the age of 18 have access to the internet; 75% of Echo Boomers use some form of social networking; 40% of Echo Boomers have no land-line.
-TRUE: Everyone I know my age has internet access and social media.
17. 40% of Echo Boomers have a tattoo.
-TRUE: A lot of people my age, including myself have tattoos.
18. Echo Boomers define themselves through their relationships with other people.
-TRUE: Social acceptance is very important to my generation.
19. Echo Boomers value time over money and value relationships over work.
-TRUE: This generation is very sentimental.
20. Echo Boomers tend to buy products on the basis of peer suggestions, not advertising or public relations.
-TRUE: Echo boomers care about their social appearance more than their self-perception.
21. Only 20% of Echo Boomers list owning a home as a major priority.
-TRUE: This generation’s mindset is more on the present rather than the future.
22. While only 21% of Echo Boomers are married, 34% of Echo Boomers already have kids (source).
-TRUE: A significant number of my peers are married and have children.
23. The average Echo Boomer remains at a job for 1.5 years (source).
-TRUE: The older generations tend to stay longer within one job while my generation tends to explore other options.
24. 80% of Echo Boomers have used an online service in the past 30 days (source).
-TRUE: Online shopping is a big hit for this generation.
25. 33% of Echo Boomers have used mobile services in the past 30 days (source).
-TRUE: My peers and I rely on quite a few mobile services because it is convenient.
26. 48% applied for a credit card online (source).
-FALSE: My peers and I all applied through the bank itself.
27. Wealthy Echo Boomers prefer digital online media over Television, radio, and print (source).
-FALSE: I still prefer books over computers.
28. In 2008, approximately 40% of Echo Boomers aged 18-24 are enrolled in college.
-TRUE: My parents’ generation didn’t put as much importance to a college education as my generation does.
29. The average Echo Boomer spends $30 per mall visit.
-TRUE: I haven’t been to the mall without spending at least $30.
EOC: Week 3 - Making Money for Good
The Body Shop has always been known for the company's morals. They
are well known for using all natural products, they are against animal
testing, & they always support organizations and charities with good
causes. Their core values are community fair trade, activate self
esteem, defend human rights, protect our planet, and ethical trade. The
company has been known to promote these values in every product and in
all their retail locations. They have gained their popularity not only
by having good products but also by the participation of the people who
support these same values.
The main slogan of the store is "Beauty with a heart". They put emphasis in becoming beautiful not only on the outside but on the inside as well. "We believe there is only one way to beautiful, nature's way. We've believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty and express your unique personality. And whilst we're doing this, we always strive to protect this beautiful planet and the people who depend on it. We don't do it this way because it's fashionable. We do it because, to us, it's the only way. " The body shop's foundation for the company is what makes it stand out from it's competitors like Bath and Body works and Victoria's Secret. They have similar products like fragrances, cosmetics, and bath items but this particular company separates themselves by concentrating on what's natural.
They're strongest advantage is the support of customers against animal testing. In 1996 they started their campaign against animal testing and raised four million signatures. In 1997 they became the first international company to sign up to the Humane Cosmetics Standard which is led by the international animal protections group. In 2004 The European Union banned animal testing for finished cosmetics products. In 2008 the BUAV praised the company's policy and standards. In that same year they also won the Royal Society for prevention of animal cruelty and Good Business award for cosmetics. In 2009 they are given the Lifetime Achievement Award by RSPCA. Just last year they have started to support the launch of cruelty free international. The Body Shop has stayed 100% consistent in their standards and that is what has gained their advantage over it's competitors and the loyalty of their customers.
Over the years This company has also released multiple campaigns such as Stop sex trafficking of children and young people, Prevent HIV, Stop violence in the home, Choose positive energy, Declaration of human rights, Self-esteem, and Against animal testing. When these campaigns come out their sales have been proven to increase. It makes their customer aware that they care about more than making money. They make you look good and feel good about yourself.
The main slogan of the store is "Beauty with a heart". They put emphasis in becoming beautiful not only on the outside but on the inside as well. "We believe there is only one way to beautiful, nature's way. We've believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty and express your unique personality. And whilst we're doing this, we always strive to protect this beautiful planet and the people who depend on it. We don't do it this way because it's fashionable. We do it because, to us, it's the only way. " The body shop's foundation for the company is what makes it stand out from it's competitors like Bath and Body works and Victoria's Secret. They have similar products like fragrances, cosmetics, and bath items but this particular company separates themselves by concentrating on what's natural.
They're strongest advantage is the support of customers against animal testing. In 1996 they started their campaign against animal testing and raised four million signatures. In 1997 they became the first international company to sign up to the Humane Cosmetics Standard which is led by the international animal protections group. In 2004 The European Union banned animal testing for finished cosmetics products. In 2008 the BUAV praised the company's policy and standards. In that same year they also won the Royal Society for prevention of animal cruelty and Good Business award for cosmetics. In 2009 they are given the Lifetime Achievement Award by RSPCA. Just last year they have started to support the launch of cruelty free international. The Body Shop has stayed 100% consistent in their standards and that is what has gained their advantage over it's competitors and the loyalty of their customers.
Over the years This company has also released multiple campaigns such as Stop sex trafficking of children and young people, Prevent HIV, Stop violence in the home, Choose positive energy, Declaration of human rights, Self-esteem, and Against animal testing. When these campaigns come out their sales have been proven to increase. It makes their customer aware that they care about more than making money. They make you look good and feel good about yourself.
Wednesday, July 17, 2013
EOC: Week 2 - Boston Consulting Group [Video Games]
STAR: Mobile apps on cellular devices have become a phenomenon with the growth of smart phones. Consumers now use their phones for their apps, games, and social media more than they use it to talk or text. One of the stars of this field was the game called "Angry Birds". People of all ages, races, and classes took part in this craze and it was ultimately succesful. "With the global phenomenon that is the Angry Birds app being downloaded more than 50 million times in China alone, developer Rovio has confirmed the Asian nation is to be the first to play host to official Angry Birds stores." -T3 News. The convenience of being able to play a game anywhere and anytime plays a huge role in this trend. Sure people still enjoy the traditional consoles, but you cannot carry an X Box around in your pocket. Mobile gaming apps apply to a larger demographic therefore producing more success.
QUESTION MARK: The Wii U was designed as a handheld of the favored orginal console. The enjoyment of the interactive system was declining due to it's competitors like the Kinect. Although this new innovation did not rocket like it was supposed to, future improvements show that success is on it's way. "It is predicted that with the Wii U and the rumored launch of Microsoft’s next-generation Xbox console, consoles sales will increase in 2013 by 10.1% to 37.4 million units. Sales are expected to further increase in 2014 to 44.6 million units, representing growth of 19.1%." -Yahoo News
CASH COW: X Box and Play Station have always been the dominators when it comes to gaming consoles. They go head to head and compete with innovation. Due to the advances of smart phones, these consoles are facing challenges but they are becoming more diverse and are predicted to be in demand once again. Technology is now allowing these consoles to transfer games and keep them permanently to make it more affordable and accessible which was one of it's failures before. This will attract more consumers and gain back their customer's loyalty. "The PS4 will offer unrestricted access to pre-owned games. So when you buy a titles, you are free to then trade it in at retail, sell it to another person, lend it to a friend or keep it." -Tech Radar
DOG: The PSP was a huge hit when it came out, almost every kid from 8-18 had one. Unfortunately for Sony, their competitors mimicked the idea and further improved it to create a more appealing and similar product. Now you can buy PSP's for 1/8th of it's original price and it is no longer in demand.
http://news.yahoo.com/don-t-count-gaming-consoles-2013-203558251.html
http://video-game-consoles-review.toptenreviews.com/
http://www.techradar.com/us/news/gaming/consoles/ps4-release-date-news-and-features-937822
http://www.t3.com/news/angry-birds-stores-to-open-doors-within-the-coming-year
Wednesday, July 10, 2013
EOC: Week 1 - Great Customer Service
Going to the gym has been a routine for me. Every day it would be the same, My best friend and I would wake up at 6 a.m. and head out to work out for an hour and a half. After each work-out, we would be hungry and being on this new healthy lifestyle made our options for meals a bit more complicated. We then decided to try out the juice bar located inside of the gym since it was convenient and healthier than most options. The lady at the cash register was surprisingly pleasant for it being 6 a.m., She recommended her favorite smoothies and meals then explained why each one was good for you. My friend and I decided to try the smoothie she raved about and absolutely loved it. We loved it so much that we ended up buying it every morning after our work-out as a meal-replacement for breakfast. After the first two weeks she began to be familiar with our order and prepared it as soon as she saw us walking up to the stand. She would throw in extras and make conversation with us to keep us entertained and happy. She also suggested buying a prepaid card that she could apply savings on. She took good care of us and four months later, we are still going every morning and now saving 20% off.
EOC: Week 1 - My Voice
Fashion isn't about what you wear & how much you've spent on it. It isn't about the designer bags or the limited edition shoes. I love fashion for the way it can change your mood & your outlook on yourself. It can bring you confidence to your interview or a bigger smile on that first date. Fashion can make all the difference on the way you feel & the feelings you bring to others. I want to be the girl that tells everyone that they can look good but not how to look good. I want to take away the standard of beauty & have each woman feel it in their own unique way. I want people of all classes to participate in fashion because they can afford it. I want to not only change the way the industry sees people but the way people see themselves. I believe in beauty of every size, shape, & color. I believe in myself & everyone around me.
Subscribe to:
Posts (Atom)