EOC: Week 4 - Business to Business Marketing

What is the difference between business marketing and consumer marketing ?

Business marketing is a strategy specifically built to sell from one company to another. GE was a great example of this because they developed the recognition that they would be able to gain more revenue if they extended out not only to their consumer's needs but other businesses needs as well. They didn't aim to dominate, their main purpose was to expand. They weren't looking to be the best in each field, they wanted to have the most fields to appeal to a wider and endless demographic.

 Also known as industrial marketing, business marketing is sometimes referred to as business-to-business marketing, or B2B marketing, for short.

Consumer marketing is built to reach out to a mass market or a large group of individuals. It reaches out to you and me, instead of a company as a whole. This is where GE would sell their household products like refrigerators, washing machines, and light bulbs.

Consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.

It is at a more personal level of selling, it is directly between you and the customer. For business marketing, you are selling to a business that is selling to their customer. It is more of a wholesale process and you are less involved (or not at all) with the primary customer.

 Both B2C and B2B marketing objectives reflect the fundamental principles of the marketing mix.