Features:
The features of my Adobo Jerky are that it has real beef & chicken dried up. Each strip of meat was marinated carefully and over a specific period of time. The flavors are very pronounced and are easily distinguished. For people who haven't tasted this dish, it is very exotic and you will definitely feel & taste the love put in the process. It's flavor is one of a kind and it is exclusive only to a few bars. It goes well with both hard & soft liquors due to it's saltiness & natural meaty taste.
Benefits:
What sets this beef jerky apart from the rest is the adventure and thought put behind it. The flavors are stronger and more prominent. It is something that sets a boy apart from a man. This snack was made by the great for the great. It identifies that you deserve a better snack because you are a better man. The taste of this snack is something so intense & memorable. It's strongly defined just like your character. It's beneficial because it's anything but ordinary. It reminds you that you are also anything but ordinary. This snack will be the prize that accompanies the fact that you are man enough to handle that drink on the rocks. It could also be a prize for being brave enough to order a cocktail because you're confident that it won't make you look less manly. The benefit of this snack is that it was made for you, because you deserve better.
The features of this product are good enough to keep the consumer but it's the benefits that will attract them to it in the first place. Without having enough reason for them to pick up the can, they will not have the experience that comes with it. The experience is the key benefit. The fact that was set ourselves apart by recognizing that real men deserve real snacks will be what makes us succeed.
Wednesday, September 11, 2013
Wednesday, August 28, 2013
FINAL: Implementation Evaluation Control
To see how my product would do, I asked my friends and colleagues if they'd buy my product at the bar. To avoid bias as much as possible, I asked people who know me well & people who barely can pronounce my name. I also made sure to ask a variety of genders, ages (all over 21 of course), & also people who weren't familiar with the dish at all.
The people who were familiar with the dish were all for it, they loved the idea. When you're going out to drink, a lot of people tend to get hungry or at the slightest bit, just "snack-y". Our senses tend to bring us to Roberto's because we crave that salty meat, but now you have a better option that's right at the bar (& less regret in the morning). The females were neutral to the idea, one even mentioned that she'd love to snack on it..... if there weren't any cute boys at the bar. That girl's best friend said she'd use it to reel in the cute boys at the bar (haha). Most people that have tried this dish are big fans because the flavors are so unique & prominent. To be able to have that "home-cooked" experience at the bar & on-the-go was a big hit for them.
"After a company has defined market segments, it can enter one or many of these segments. Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time."
The people that weren't familiar with the dish were intrigued on trying it, especially because of the packaging. I put a picture of the dish & to them it looked good. A friend said that it would look like heaven especially if he was drunk. I mentioned the benefit that salty food suck up the alcohol therefore delaying & pacing it's effects making it able for you to drink more, one of my girl friends loved that idea because if she had this snack at the bar then she would be able to hang around longer.
Overall the snack was successful to everyone i pitched it to. Alcohol brings out courage & the only safe way to use that courage is to try something new like Adobo Jerky (versus twerking in public & other shenanigans).
The people who were familiar with the dish were all for it, they loved the idea. When you're going out to drink, a lot of people tend to get hungry or at the slightest bit, just "snack-y". Our senses tend to bring us to Roberto's because we crave that salty meat, but now you have a better option that's right at the bar (& less regret in the morning). The females were neutral to the idea, one even mentioned that she'd love to snack on it..... if there weren't any cute boys at the bar. That girl's best friend said she'd use it to reel in the cute boys at the bar (haha). Most people that have tried this dish are big fans because the flavors are so unique & prominent. To be able to have that "home-cooked" experience at the bar & on-the-go was a big hit for them.
"After a company has defined market segments, it can enter one or many of these segments. Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time."
The people that weren't familiar with the dish were intrigued on trying it, especially because of the packaging. I put a picture of the dish & to them it looked good. A friend said that it would look like heaven especially if he was drunk. I mentioned the benefit that salty food suck up the alcohol therefore delaying & pacing it's effects making it able for you to drink more, one of my girl friends loved that idea because if she had this snack at the bar then she would be able to hang around longer.
Overall the snack was successful to everyone i pitched it to. Alcohol brings out courage & the only safe way to use that courage is to try something new like Adobo Jerky (versus twerking in public & other shenanigans).
FINAL: Distribution
I have decided to distribute my snack to bars only 3 stars & higher. I've been to a couple bars & work in the food & beverage industry. I've learned that regardless of how good your food is, if the ambiance & service sucks, it degrades the food. I believe the same applies for my snack. If a person enters a nice bar with great service & unique drinks, they will expect only the best snacks which will be my Adobo Jerky.
I would not want to distribute this snack to gas stations, grocery stores, or anything of the matter because I would love for it to maintain its exclusivity. This would be a benefit to these bars as well because customers who loved this snack will be returning for it since they won't be able to get it anywhere else. Customer loyalty will be a big factor.
"Companies know that they cannot profitably serve all consumers in a given market—at least not all consumers in the same way. There are too many different kinds of consumers with too many different kinds of needs. And most companies are in a position to serve some segments better than others. Thus, each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, market targeting, differentiation, and positioning."
Since it is more of a masculine snack, I would want it to be served at sports books as well but only the ones with good reputation & notable service. I do not want it at the corner sports bar, more like Lagasse's Stadium & other bars of the kind.
" Marketing involves serving a market of final consumers in the face of competitors. "
I would not want to distribute this snack to gas stations, grocery stores, or anything of the matter because I would love for it to maintain its exclusivity. This would be a benefit to these bars as well because customers who loved this snack will be returning for it since they won't be able to get it anywhere else. Customer loyalty will be a big factor.
"Companies know that they cannot profitably serve all consumers in a given market—at least not all consumers in the same way. There are too many different kinds of consumers with too many different kinds of needs. And most companies are in a position to serve some segments better than others. Thus, each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, market targeting, differentiation, and positioning."
Since it is more of a masculine snack, I would want it to be served at sports books as well but only the ones with good reputation & notable service. I do not want it at the corner sports bar, more like Lagasse's Stadium & other bars of the kind.
" Marketing involves serving a market of final consumers in the face of competitors. "
FINAL: Promotion
Quite honestly this product promotes itself. I wouldn't want to advertise it on TV or on vast media because it is exclusive to certain bars.
I want to make sure that people view it as special, classy even. You don't see designer brands putting out commercials on TV simply because they really don't need too, the product speaks for itself.
"The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency."
I will however make sure to have a social media representative & advertise updates, new flavors, & which bars are offering my snack on sites like Facebook, Instagram, Twitter, & our website. I want our consumers to know that we make this product with care & for a reason. I want the story to be known to everyone who tries it because I want them to be able to not only taste it but experience it as well.
"Attracting and retaining customers can be a difficult task. Customers often face a bewildering array of products and services from which to choose. A customer buys from the firm that offers the highest customer-perceived value—the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. Importantly, customers often do not judge values and costs “accurately” or “objectively.” They act on perceived value."
The adventure behind the discovery of my product will be at the back of each package, I want the bars that are distributing it to be familiar with this story as well. I want them to be able to pitch it to their customers saying "You need this snack because you are THAT man". If anything this snack should be the bridge that brings out every person's inner Phileas Fogg because in an honest perspective, who doesn't want to see the whole world?
"Significant changes are occurring in the ways in which companies are relating to their customers. Yesterday’s big companies focused on mass marketing to all customers at arm’s length. Today’s companies are building deeper, more direct, and lasting relationships with more carefully selected customers. Here are some important trends in the way companies and customers are relating to one another."
I want to make sure that people view it as special, classy even. You don't see designer brands putting out commercials on TV simply because they really don't need too, the product speaks for itself.
"The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency."
I will however make sure to have a social media representative & advertise updates, new flavors, & which bars are offering my snack on sites like Facebook, Instagram, Twitter, & our website. I want our consumers to know that we make this product with care & for a reason. I want the story to be known to everyone who tries it because I want them to be able to not only taste it but experience it as well.
"Attracting and retaining customers can be a difficult task. Customers often face a bewildering array of products and services from which to choose. A customer buys from the firm that offers the highest customer-perceived value—the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. Importantly, customers often do not judge values and costs “accurately” or “objectively.” They act on perceived value."
The adventure behind the discovery of my product will be at the back of each package, I want the bars that are distributing it to be familiar with this story as well. I want them to be able to pitch it to their customers saying "You need this snack because you are THAT man". If anything this snack should be the bridge that brings out every person's inner Phileas Fogg because in an honest perspective, who doesn't want to see the whole world?
"Significant changes are occurring in the ways in which companies are relating to their customers. Yesterday’s big companies focused on mass marketing to all customers at arm’s length. Today’s companies are building deeper, more direct, and lasting relationships with more carefully selected customers. Here are some important trends in the way companies and customers are relating to one another."
FINAL: Product
As hard as it is to believe because of it's appearance, I actually worked really hard on this packaging, I,m just not that gifted at photoshop. I wanted to container to be a tube container just like Pringles because it just looks better, I think that's why Pringles have so much success, it's because their packaging was unique. I also wanted the picture of the actual food that's inspired it to be in front (a lot larger than what i was able to edit because i want their mouths to water when they see it). Of course we have to put a logo of Phileas Fogg because he did discover this awesome snack.
Bars will be selling 6 oz packages for $7.99. Put in perspective that these bars are more higher-end with great service & an amazing ambiance.
"Marketing has the main responsibility for achieving profitable growth for the company."
When our customer pulls out a strip of beef jerky from this tube, I want them to feel as if they are eating exactly what is on the picture because they are. What it is, is a dried up version but it is still marinated with love & deliciousness. It was just made to-go for their convenience.
"Beyond simply retaining good customers to capture customer lifetime value, good customer relationship management can help marketers to increase their share of customer—the share they get of the customer’s purchasing in their product categories. Thus, banks want to increase “share of wallet.” Supermarkets and restaurants want to get more “share of stomach.” Car companies want to increase “share of garage,” and airlines want greater “share of travel.”"
They should also be able to feel like they've traveled to another country (the Philippines) just by tasting this snack because it is exotic & it very much examples what the flavors of their cultures food is like. When people have alcohol in their system they do gain some kind of courage & hopefully they use it to try something new because I know that they will absolutely love it. I cannot mention enough how this product should speak for itself. Even when it comes to promotion, I want it to be very limited to remain exclusive & just that much more special.
"Companies must not only develop strategies for growing their business portfolios, but also strategies for downsizing them. "
FINAL: Target Market Strategy
"Companies should manage customer equity carefully. They should view customers as assets that need to be managed and maximized. But not all customers, not even all loyal customers, are good investments. Surprisingly, some loyal customers can be unprofitable, and some disloyal customers can be profitable."
Our target market are men of legal age to drink (up to however age they are when they can no longer chew on beef jerky). This is for men that need an ego boost but are confident enough to know that they deserve a better snack then just salted peanuts or pretzels.
"The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships."
The story behind this snack should make the customer feel a close connection with Phineas Fogg and feel like they were actually here with him to witness that very same adventure. I want them to remember the excitement of the story & relate it to how they feel whenever they eat this Adobo Jerky. I want this to be a full-on experience beyond just the taste buds.
"Each company department can be thought of as a link in the company’s internal value chain.10 That is, each department carries out value-creating activities to design, produce, market, deliver, and support the firm’s products. The firm’s success depends not only on how well each department performs its work, but also on how well the various departments coordinate their activities."
This snack is the best snack for the best man. It is made by the great & for the great because we deserve & crave more than just the ordinary. We are here to break the mold, starting with this flavor but going around the world with it.
FINAL: Marketing Strategy
I will market this product to bars that are of a high standard. I specified that I would like to have it in bars that take pride in great customers service & provide a delightful ambiance. We are catering to the customer that loves to feel special. We want to make sure that he or even she realizes that we recognize that & made this snack with that specifically in mind. It's because they want more & even more so deserve more.
"The market consists of many types of customers, products, and needs. The marketer has to determine which segments offer the best opportunities. Consumers can be grouped and served in various ways based on geographic, demographic, psychographic, and behavioral factors. The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs is called market segmentation."
This snack isn't just a whole different flavor profile, I like to think of it as a whole different character. Men, especially, should be able to eat this snack & feel well.. more "manly". This snack is exotic, it should make them feel more daring which is an appropriate ego boost at the bar.
"Positioning is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. As one positioning expert puts it, positioning is “why a shopper will pay a little more for your brand.”14 Thus, marketers plan positions that distinguish their products from competing brands and give them the greatest advantage in their target markets."
Bartenders & other employees should know the adventure that comes with this snack because it'll be their pitch. It would be a great selling point as well.
"The set of controllable tactical marketing tools—product, price, place, and promotion—that the firm blends to produce the response it wants in the target market."
"The market consists of many types of customers, products, and needs. The marketer has to determine which segments offer the best opportunities. Consumers can be grouped and served in various ways based on geographic, demographic, psychographic, and behavioral factors. The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs is called market segmentation."
This snack isn't just a whole different flavor profile, I like to think of it as a whole different character. Men, especially, should be able to eat this snack & feel well.. more "manly". This snack is exotic, it should make them feel more daring which is an appropriate ego boost at the bar.
"Positioning is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. As one positioning expert puts it, positioning is “why a shopper will pay a little more for your brand.”14 Thus, marketers plan positions that distinguish their products from competing brands and give them the greatest advantage in their target markets."
Bartenders & other employees should know the adventure that comes with this snack because it'll be their pitch. It would be a great selling point as well.
"The set of controllable tactical marketing tools—product, price, place, and promotion—that the firm blends to produce the response it wants in the target market."
FINAL: Situation or SWOT Analysis
STRENGTHS - The strengths of my product is that it is completely different and unique. It's something you'd be intrigued about & from what I know, it's that men love a challenge. This snack will raise a guys ego because it's back story is very much like him (or at least what he's trying to be). It's created by the great and for the great. It's main purpose is to recognize that men want to be treated special, they want a little more thought put into what's offered to them. They above all do not want to be related to just "salty peanuts". That's boring, bland, & ordinary.
"Collecting primary data online through Internet surveys, online focus groups, Web-based experiments, or tracking consumers’ online behavior."
WEAKNESSES - The weakness of this snack is that it is for men & really does not relate to women. It's strong flavor, meat based, & salty qualities pair well with harder liquor & works to absorb the alcohol so you can drink more (lightweights, this one is for you too). Although girls like jerky too, it's not really ideal for them to eat it at a bar when they're trying to look cute & meet somebody. When it is viewed in a wider perspective, this shouldn't really be classified as a "weakness" because girls don't really eat at bars, at all.
"Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. Companies use marketing research in a wide variety of situations."
OPPORTUNITIES - Opportunities for growth are incredibly amazing because these other countries that Phileas Fogg has visited can also put their own sassy touch to this snack. They can make Carne Asada Jerky or Gyro Jerky. The opportunities are never-ending. The good thing about this is that even if we come up with a million flavors, we still started the concept & Adobo Jerky will always be known as the original (which is always perceived as the best).
THREATS - Threats would be other prominent beef jerky companies copying our flavor because they have had a logner time in the business, more recognition, more buyers, & more sourcing options. However, we would still be the original & hopefully that will give us the upper-hand. It's as if Oreos starting producing chocolate cookies.
"Competitive marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace. The goal of competitive marketing intelligence is to improve strategic decision making by understanding the consumer environment, assessing and tracking competitors’ actions, and providing early warnings of opportunities and threats."
FINAL: Objectives
The objective of creating this snack is to appeal to the man that wants more than the ordinary. A man like Phileas Fogg who made the impossible, possible. He wants more than what he can have & that is exactly what we're offering. This snack will make peanuts at the bar inferior and unacceptable. It will be the demand of bars all around. Our objective is that when you order a drink whether it be Whiskey on the rocks or a pina colada, as soon as you pair it up with a snack; people will know that you're more than what meets the eye. This snack will add to your attitude and character.
"Marketing, more than any other business function, deals with customers."
Our customers will know that we made this snack with them in mind and in our hearts. We know that they know that they deserve more that some lousy pretzels from the 99 cents store and we will be the one to acknowledge and deliver that. We're not treating our customer's special, we are simply giving them what they deserve. This snack will also heighten the traffic the bar receives because it offers something that goes beyond the standard. The difference of having our snack can be the difference of how much business you receive in one night.
"Today, marketing must be understood not in the old sense of making a sale—“telling and selling”—but in the new sense of satisfying customer needs. "
To each his own, we all have different ideas of what we "need". We are going beyond appealing to needs, we are appealing to what these men desire. It is to stand out, it is to earn their kill. Satisfaction goes beyond just recognizing it, it's actually putting out their reward.
"Although we normally think of marketing as being carried on by sellers, buyers also carry on marketing. "
We only intend on distributing this snack to bars that go above the average. We want only the best bars to represent this snack because it is of top quality. We don't believe in anything less than superior service and customer appreciation.
"Marketing, more than any other business function, deals with customers."
Our customers will know that we made this snack with them in mind and in our hearts. We know that they know that they deserve more that some lousy pretzels from the 99 cents store and we will be the one to acknowledge and deliver that. We're not treating our customer's special, we are simply giving them what they deserve. This snack will also heighten the traffic the bar receives because it offers something that goes beyond the standard. The difference of having our snack can be the difference of how much business you receive in one night.
"Today, marketing must be understood not in the old sense of making a sale—“telling and selling”—but in the new sense of satisfying customer needs. "
To each his own, we all have different ideas of what we "need". We are going beyond appealing to needs, we are appealing to what these men desire. It is to stand out, it is to earn their kill. Satisfaction goes beyond just recognizing it, it's actually putting out their reward.
"Although we normally think of marketing as being carried on by sellers, buyers also carry on marketing. "
We only intend on distributing this snack to bars that go above the average. We want only the best bars to represent this snack because it is of top quality. We don't believe in anything less than superior service and customer appreciation.
FINAL: Business Mission Statement
Phileas Fogg is famous for his world-wide travels, his name is huge and goes down in history. A snack that would carry his name should not bring him or the things he has done to shame. This snack promises to not only take you to a whole different part of the world but to create an experience for you as well. This snack is a whole new challenge you've faced, a whole new culture you've learned, and a whole new way to envision the world. We promise to bring you all of this every time you open a bag of our Adobo Jerky.
It's be a mouthful explosion of flavor, a trip to the Philippines right at your fingertips. It's the taste of the islands without the expensive airline ticket.
"Marketing comes to you in the good old traditional forms: You see it in the abundance of products at your nearby shopping mall and in the advertisements that fill your TV screen, spice up your magazines, or stuff your mailbox. But in recent years, marketers have assembled a host of new marketing approaches, everything from imaginative Web sites and online social networks to interactive TV and your cell phone."
We've personalized this snack to you, the brave, rugged, man that doesn't need a woman to have fun. You're out with the guys and you don't need to flex to show off your muscles. The whole town already knows you're more than a man. You're the desire of every lady that steps in, you may be out drinking all night but you'll be in the gym in the morning. You're macho, hot, suave, & you deserve this snack. You are this snack.
"These new approaches do more than just blast out messages to the masses. They reach you directly and personally. Today’s marketers want to become a part of your life and to enrich your experiences with their brands—to help you to live their brands."
Regardless of what you choose to drink, it'll still be a man's drink because it is YOUR drink. You don't mean to toot your own horn, & you don't.. because everyone else is already doing it for you. You can make a strawberry daiquiri look like the most macho drink out there because no one can associate anything less than greatness with your character. This is what Phileas Fogg was, a man of greatness. That is your common ground and this is the chosen snack that'll enable that to shine through.
It's be a mouthful explosion of flavor, a trip to the Philippines right at your fingertips. It's the taste of the islands without the expensive airline ticket.
"Marketing comes to you in the good old traditional forms: You see it in the abundance of products at your nearby shopping mall and in the advertisements that fill your TV screen, spice up your magazines, or stuff your mailbox. But in recent years, marketers have assembled a host of new marketing approaches, everything from imaginative Web sites and online social networks to interactive TV and your cell phone."
We've personalized this snack to you, the brave, rugged, man that doesn't need a woman to have fun. You're out with the guys and you don't need to flex to show off your muscles. The whole town already knows you're more than a man. You're the desire of every lady that steps in, you may be out drinking all night but you'll be in the gym in the morning. You're macho, hot, suave, & you deserve this snack. You are this snack.
"These new approaches do more than just blast out messages to the masses. They reach you directly and personally. Today’s marketers want to become a part of your life and to enrich your experiences with their brands—to help you to live their brands."
Regardless of what you choose to drink, it'll still be a man's drink because it is YOUR drink. You don't mean to toot your own horn, & you don't.. because everyone else is already doing it for you. You can make a strawberry daiquiri look like the most macho drink out there because no one can associate anything less than greatness with your character. This is what Phileas Fogg was, a man of greatness. That is your common ground and this is the chosen snack that'll enable that to shine through.
FINAL: Pitch
Adobo Jerky - from the Island of the Philippines
Adobo is the most popular dish in the Philippines: it is chicken or pork marinated in vinegar, salt, garlic, pepper, soy sauce and other spices. This dish has a crowd-pleasing garlicky flavor and is quite on the salty side therefore it is traditionally eaten with rice.
The main reason why this dish is a favorite for all is the intensity of it's taste. The marination process usually lasts up to three days for the meat to fully absorb each spice. You are getting the bitterness of the vinegar, the saltiness for the soy sauce, salt, & garlic, & even the mild spiciness of the pepper. All flavors are prominent and distinguishable.
This jerky will be made out of this award-winning recipe but dried to create the perfect bar snack. It goes well with strong liquors with it's steak-like taste but also compliments beers for it's firm salty character.
This snack could even be used as an extraordinary garnish to drinks like the "Bloody Mary". That in itself could turn the drink into a special tribute to the hero of the story. Instead of just a "Bloody Mary" it could be the "Champion's Blood". That will entice men into ordering the drink (to boost their ego) and it would be a great way for them to taste the snack and be drawn into it.
There are many ways this snack could emphasize your experience at a bar. It's not just a snack to accompany your drink, it's an explosion of flavor in your mouth with every single bite.
FINAL: Adventure
The adventure behind finding this snack started out when he was crossing
the mountains to further his travels. He was somewhere in Asia but his
exact whereabouts were unknown. As the darkness came, he started hearing
howling. It got closer & closer then it stopped. Soon after he felt a hot and
heavy breath close to his body so he ran with all his might.
He ran & ran being wounded by the natural obstacles in his way til he reached the end of a cliff, his only options were the wolf behind him or the wild river in front of him. He faced his end & jumped then immediately lost consciousness.
Luckily, he woke up to the loving care of an elderly woman who found him at shore. She gave him shelter and food to somehow bring relief to his critical condition. That meal was the best meal he has ever had, it symbolized his second chance at birth.
After his recovery, the lady sent him along with a dried up version of the meal she has revived him with. She told him to save it for when he's hungry, promising that it will not only keep him alive but turn him into a stronger man.
This snack is now in your hands, feel the power at the end of this bag.
He ran & ran being wounded by the natural obstacles in his way til he reached the end of a cliff, his only options were the wolf behind him or the wild river in front of him. He faced his end & jumped then immediately lost consciousness.
Luckily, he woke up to the loving care of an elderly woman who found him at shore. She gave him shelter and food to somehow bring relief to his critical condition. That meal was the best meal he has ever had, it symbolized his second chance at birth.
After his recovery, the lady sent him along with a dried up version of the meal she has revived him with. She told him to save it for when he's hungry, promising that it will not only keep him alive but turn him into a stronger man.
This snack is now in your hands, feel the power at the end of this bag.
Wednesday, August 21, 2013
EOC: Week 7 - My Pitch
Adobo Jerky - from the Island of the Philippines
Adobo is the most popular dish in the Philippines: it is chicken or pork marinated in vinegar, salt, garlic, pepper, soy sauce and other spices. This dish has a crowd-pleasing garlicky flavor and is quite on the salty side therefore it is traditionally eaten with rice.
The main reason why this dish is a favorite for all is the intensity of it's taste. The marination process usually lasts up to three days for the meat to fully absorb each spice. You are getting the bitterness of the vinegar, the saltiness for the soy sauce, salt, & garlic, & even the mild spiciness of the pepper. All flavors are prominent and distinguishable.
This jerky will be made out of this award-winning recipe but dried to create the perfect bar snack. It goes well with strong liquors with it's steak-like taste but also compliments beers for it's firm salty character.
This snack could even be used as an extraordinary garnish to drinks like the "Bloody Mary". That in itself could turn the drink into a special tribute to the hero of the story. Instead of just a "Bloody Mary" it could be the "Champion's Blood". That will entice men into ordering the drink (to boost their ego) and it would be a great way for them to taste the snack and be drawn into it.
There are many ways this snack could emphasize your experience at a bar. It's not just a snack to accompany your drink, it's an explosion of flavor in your mouth with every single bite.
Wednesday, August 14, 2013
EOC: Week 6 - Me Times Three
I think the Audi A4 relates to me perfectly because its mainly performance with a hint of class. While other luxury cars concentrate of speed (BMW) and look (Mercedes Benz), Audi has done a great job on focusing on what's important to me which is how it functions. I could care less about how the car looks as long as it drives smooth and keeps me safe. This car has been rated very highly on safety, mileage, and comfort. This car is completely reasonable with a touch of luxury therefore it relates to my personality.
This perfume matches my style 100%. It's bright, bubbly, with just a soft hint of femininity. I'm always hyper and smiling and this scent delivers that type of personality. The bottle is very delicate but the perfume itself has kind of a boy-ish touch which is how i would describe myself. I always dress very girly but when it comes to how i act, i might as well just be a boy.
Wednesday, August 7, 2013
EOC: Week 5 - Social Networks and Job Hunting
Since social media has become such a big deal today, employers have made this a resource in finding their future employees. When online job applications grew in popularity social media sites began to take notice and decided that they should utilize this as an opportunity to find candidates. Now sites like Facebook also have an application process wherein employers can scout for a certain group of people. "Candidates have been 50% more likely to apply to positions they found through Facebook than through other
means." -Mr. Staney.
During these times people find social media sites to be more of a lifestyle rather than an activity. Surveys show that people spend a significant amount of time on the internet solely on these programs. It has become a part of their daily routine to check their accounts. Research also shows that most people attain news, messages, and information more on social media rather than traditional ways. most cellphone carriers advertise their internet capabilities more than texting and calling options because the truth is that nowadays, that is exactly what phones are being used for.
With that knowledge it only makes perfect sense to use these sites to recruit more qualifying employees because it's easier and more direct. These ads are going to a mass amount of people therefore widening their chances of finding a perfect match.
means." -Mr. Staney.
During these times people find social media sites to be more of a lifestyle rather than an activity. Surveys show that people spend a significant amount of time on the internet solely on these programs. It has become a part of their daily routine to check their accounts. Research also shows that most people attain news, messages, and information more on social media rather than traditional ways. most cellphone carriers advertise their internet capabilities more than texting and calling options because the truth is that nowadays, that is exactly what phones are being used for.
With that knowledge it only makes perfect sense to use these sites to recruit more qualifying employees because it's easier and more direct. These ads are going to a mass amount of people therefore widening their chances of finding a perfect match.
Wednesday, July 31, 2013
EOC: Week 4 - Business to Business Marketing
What is the difference between business marketing and consumer marketing ?
Business marketing is a strategy specifically built to sell from one company to another. GE was a great example of this because they developed the recognition that they would be able to gain more revenue if they extended out not only to their consumer's needs but other businesses needs as well. They didn't aim to dominate, their main purpose was to expand. They weren't looking to be the best in each field, they wanted to have the most fields to appeal to a wider and endless demographic.
Also known as industrial marketing, business marketing is sometimes referred to as business-to-business marketing, or B2B marketing, for short.
Consumer marketing is built to reach out to a mass market or a large group of individuals. It reaches out to you and me, instead of a company as a whole. This is where GE would sell their household products like refrigerators, washing machines, and light bulbs.
Consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
It is at a more personal level of selling, it is directly between you and the customer. For business marketing, you are selling to a business that is selling to their customer. It is more of a wholesale process and you are less involved (or not at all) with the primary customer.
Both B2C and B2B marketing objectives reflect the fundamental principles of the marketing mix.
Business marketing is a strategy specifically built to sell from one company to another. GE was a great example of this because they developed the recognition that they would be able to gain more revenue if they extended out not only to their consumer's needs but other businesses needs as well. They didn't aim to dominate, their main purpose was to expand. They weren't looking to be the best in each field, they wanted to have the most fields to appeal to a wider and endless demographic.
Also known as industrial marketing, business marketing is sometimes referred to as business-to-business marketing, or B2B marketing, for short.
Consumer marketing is built to reach out to a mass market or a large group of individuals. It reaches out to you and me, instead of a company as a whole. This is where GE would sell their household products like refrigerators, washing machines, and light bulbs.
Consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
It is at a more personal level of selling, it is directly between you and the customer. For business marketing, you are selling to a business that is selling to their customer. It is more of a wholesale process and you are less involved (or not at all) with the primary customer.
Both B2C and B2B marketing objectives reflect the fundamental principles of the marketing mix.
Wednesday, July 24, 2013
EOC: Week 3 - My Demographic
1. Echo
Boomers are the largest generation in U.S. History since the Baby Boomers.
2. There are approximately 80 million Echo Boomers between the birth dates 1982 to 1995.
3. Echo Boomers are also called Millennials and are part of Generation Y.
4. Post housing collapse, Echo Boomers hold the highest unemployment rate of any U.S. demographic.
-TRUE: People in my generation have difficulties finding jobs.
5. Echo Boomers are more isolationist than former American generations.
-TRUE: I prefer to work alone, I get irritated when I am surrounded by crowds.
6. Echo Boomers use technological forms of news.
-TRUE: I receive news faster on social media sites rather than any other method.
7. Echo Boomers favor pragmatic policy over ideological policy.
-TRUE: A pragmatic policy appears to be more just towards me rather an ideological policies.
8. Among all different political views, Echo Boomers are influenced most by their parents.
-TRUE: I always vote for who my family votes for.
9. A small percentage of Echo Boomers move back in with their parents, and this act is not stigmatized as irresponsible.
-TRUE: Many of my peers move out early and decide it was too big of a responsibility for their age.
10. Echo Boomers think that China will pose the largest problems for the United States in the future.
-TRUE: With such a great amount of our manufacturing happening in China, they play a huge role in our country.
11. Echo Boomers observe religion far less than former generations.
-TRUE: Fine lines tend to be blurred when it comes to religions and their unique beliefs.
12. As of 2009, only 21% of Echo Boomers were married.
-TRUE: I am not married.
13. As of 2009, Millennial median household income is $58,620.
-TRUE: My household makes a number close to that.
14. As of 2009, 54% of Echo Boomers lived in the suburbs.
-TRUE: At one point or another, most of my peers along with myself have lived in the suburbs.
15. Echo Boomers seem less interested in owning their own vehicles than former generations.
-TRUE: Our generation has less motivation in achieving the American Dream.
16. 90% of Echo Boomers over the age of 18 have access to the internet; 75% of Echo Boomers use some form of social networking; 40% of Echo Boomers have no land-line.
-TRUE: Everyone I know my age has internet access and social media.
17. 40% of Echo Boomers have a tattoo.
-TRUE: A lot of people my age, including myself have tattoos.
18. Echo Boomers define themselves through their relationships with other people.
-TRUE: Social acceptance is very important to my generation.
19. Echo Boomers value time over money and value relationships over work.
-TRUE: This generation is very sentimental.
20. Echo Boomers tend to buy products on the basis of peer suggestions, not advertising or public relations.
-TRUE: Echo boomers care about their social appearance more than their self-perception.
21. Only 20% of Echo Boomers list owning a home as a major priority.
-TRUE: This generation’s mindset is more on the present rather than the future.
22. While only 21% of Echo Boomers are married, 34% of Echo Boomers already have kids (source).
-TRUE: A significant number of my peers are married and have children.
23. The average Echo Boomer remains at a job for 1.5 years (source).
-TRUE: The older generations tend to stay longer within one job while my generation tends to explore other options.
24. 80% of Echo Boomers have used an online service in the past 30 days (source).
-TRUE: Online shopping is a big hit for this generation.
25. 33% of Echo Boomers have used mobile services in the past 30 days (source).
-TRUE: My peers and I rely on quite a few mobile services because it is convenient.
26. 48% applied for a credit card online (source).
-FALSE: My peers and I all applied through the bank itself.
27. Wealthy Echo Boomers prefer digital online media over Television, radio, and print (source).
-FALSE: I still prefer books over computers.
28. In 2008, approximately 40% of Echo Boomers aged 18-24 are enrolled in college.
-TRUE: My parents’ generation didn’t put as much importance to a college education as my generation does.
29. The average Echo Boomer spends $30 per mall visit.
-TRUE: I haven’t been to the mall without spending at least $30.
2. There are approximately 80 million Echo Boomers between the birth dates 1982 to 1995.
3. Echo Boomers are also called Millennials and are part of Generation Y.
4. Post housing collapse, Echo Boomers hold the highest unemployment rate of any U.S. demographic.
-TRUE: People in my generation have difficulties finding jobs.
5. Echo Boomers are more isolationist than former American generations.
-TRUE: I prefer to work alone, I get irritated when I am surrounded by crowds.
6. Echo Boomers use technological forms of news.
-TRUE: I receive news faster on social media sites rather than any other method.
7. Echo Boomers favor pragmatic policy over ideological policy.
-TRUE: A pragmatic policy appears to be more just towards me rather an ideological policies.
8. Among all different political views, Echo Boomers are influenced most by their parents.
-TRUE: I always vote for who my family votes for.
9. A small percentage of Echo Boomers move back in with their parents, and this act is not stigmatized as irresponsible.
-TRUE: Many of my peers move out early and decide it was too big of a responsibility for their age.
10. Echo Boomers think that China will pose the largest problems for the United States in the future.
-TRUE: With such a great amount of our manufacturing happening in China, they play a huge role in our country.
11. Echo Boomers observe religion far less than former generations.
-TRUE: Fine lines tend to be blurred when it comes to religions and their unique beliefs.
12. As of 2009, only 21% of Echo Boomers were married.
-TRUE: I am not married.
13. As of 2009, Millennial median household income is $58,620.
-TRUE: My household makes a number close to that.
14. As of 2009, 54% of Echo Boomers lived in the suburbs.
-TRUE: At one point or another, most of my peers along with myself have lived in the suburbs.
15. Echo Boomers seem less interested in owning their own vehicles than former generations.
-TRUE: Our generation has less motivation in achieving the American Dream.
16. 90% of Echo Boomers over the age of 18 have access to the internet; 75% of Echo Boomers use some form of social networking; 40% of Echo Boomers have no land-line.
-TRUE: Everyone I know my age has internet access and social media.
17. 40% of Echo Boomers have a tattoo.
-TRUE: A lot of people my age, including myself have tattoos.
18. Echo Boomers define themselves through their relationships with other people.
-TRUE: Social acceptance is very important to my generation.
19. Echo Boomers value time over money and value relationships over work.
-TRUE: This generation is very sentimental.
20. Echo Boomers tend to buy products on the basis of peer suggestions, not advertising or public relations.
-TRUE: Echo boomers care about their social appearance more than their self-perception.
21. Only 20% of Echo Boomers list owning a home as a major priority.
-TRUE: This generation’s mindset is more on the present rather than the future.
22. While only 21% of Echo Boomers are married, 34% of Echo Boomers already have kids (source).
-TRUE: A significant number of my peers are married and have children.
23. The average Echo Boomer remains at a job for 1.5 years (source).
-TRUE: The older generations tend to stay longer within one job while my generation tends to explore other options.
24. 80% of Echo Boomers have used an online service in the past 30 days (source).
-TRUE: Online shopping is a big hit for this generation.
25. 33% of Echo Boomers have used mobile services in the past 30 days (source).
-TRUE: My peers and I rely on quite a few mobile services because it is convenient.
26. 48% applied for a credit card online (source).
-FALSE: My peers and I all applied through the bank itself.
27. Wealthy Echo Boomers prefer digital online media over Television, radio, and print (source).
-FALSE: I still prefer books over computers.
28. In 2008, approximately 40% of Echo Boomers aged 18-24 are enrolled in college.
-TRUE: My parents’ generation didn’t put as much importance to a college education as my generation does.
29. The average Echo Boomer spends $30 per mall visit.
-TRUE: I haven’t been to the mall without spending at least $30.
EOC: Week 3 - Making Money for Good
The Body Shop has always been known for the company's morals. They
are well known for using all natural products, they are against animal
testing, & they always support organizations and charities with good
causes. Their core values are community fair trade, activate self
esteem, defend human rights, protect our planet, and ethical trade. The
company has been known to promote these values in every product and in
all their retail locations. They have gained their popularity not only
by having good products but also by the participation of the people who
support these same values.
The main slogan of the store is "Beauty with a heart". They put emphasis in becoming beautiful not only on the outside but on the inside as well. "We believe there is only one way to beautiful, nature's way. We've believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty and express your unique personality. And whilst we're doing this, we always strive to protect this beautiful planet and the people who depend on it. We don't do it this way because it's fashionable. We do it because, to us, it's the only way. " The body shop's foundation for the company is what makes it stand out from it's competitors like Bath and Body works and Victoria's Secret. They have similar products like fragrances, cosmetics, and bath items but this particular company separates themselves by concentrating on what's natural.
They're strongest advantage is the support of customers against animal testing. In 1996 they started their campaign against animal testing and raised four million signatures. In 1997 they became the first international company to sign up to the Humane Cosmetics Standard which is led by the international animal protections group. In 2004 The European Union banned animal testing for finished cosmetics products. In 2008 the BUAV praised the company's policy and standards. In that same year they also won the Royal Society for prevention of animal cruelty and Good Business award for cosmetics. In 2009 they are given the Lifetime Achievement Award by RSPCA. Just last year they have started to support the launch of cruelty free international. The Body Shop has stayed 100% consistent in their standards and that is what has gained their advantage over it's competitors and the loyalty of their customers.
Over the years This company has also released multiple campaigns such as Stop sex trafficking of children and young people, Prevent HIV, Stop violence in the home, Choose positive energy, Declaration of human rights, Self-esteem, and Against animal testing. When these campaigns come out their sales have been proven to increase. It makes their customer aware that they care about more than making money. They make you look good and feel good about yourself.
The main slogan of the store is "Beauty with a heart". They put emphasis in becoming beautiful not only on the outside but on the inside as well. "We believe there is only one way to beautiful, nature's way. We've believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty and express your unique personality. And whilst we're doing this, we always strive to protect this beautiful planet and the people who depend on it. We don't do it this way because it's fashionable. We do it because, to us, it's the only way. " The body shop's foundation for the company is what makes it stand out from it's competitors like Bath and Body works and Victoria's Secret. They have similar products like fragrances, cosmetics, and bath items but this particular company separates themselves by concentrating on what's natural.
They're strongest advantage is the support of customers against animal testing. In 1996 they started their campaign against animal testing and raised four million signatures. In 1997 they became the first international company to sign up to the Humane Cosmetics Standard which is led by the international animal protections group. In 2004 The European Union banned animal testing for finished cosmetics products. In 2008 the BUAV praised the company's policy and standards. In that same year they also won the Royal Society for prevention of animal cruelty and Good Business award for cosmetics. In 2009 they are given the Lifetime Achievement Award by RSPCA. Just last year they have started to support the launch of cruelty free international. The Body Shop has stayed 100% consistent in their standards and that is what has gained their advantage over it's competitors and the loyalty of their customers.
Over the years This company has also released multiple campaigns such as Stop sex trafficking of children and young people, Prevent HIV, Stop violence in the home, Choose positive energy, Declaration of human rights, Self-esteem, and Against animal testing. When these campaigns come out their sales have been proven to increase. It makes their customer aware that they care about more than making money. They make you look good and feel good about yourself.
Wednesday, July 17, 2013
EOC: Week 2 - Boston Consulting Group [Video Games]
STAR: Mobile apps on cellular devices have become a phenomenon with the growth of smart phones. Consumers now use their phones for their apps, games, and social media more than they use it to talk or text. One of the stars of this field was the game called "Angry Birds". People of all ages, races, and classes took part in this craze and it was ultimately succesful. "With the global phenomenon that is the Angry Birds app being downloaded more than 50 million times in China alone, developer Rovio has confirmed the Asian nation is to be the first to play host to official Angry Birds stores." -T3 News. The convenience of being able to play a game anywhere and anytime plays a huge role in this trend. Sure people still enjoy the traditional consoles, but you cannot carry an X Box around in your pocket. Mobile gaming apps apply to a larger demographic therefore producing more success.
QUESTION MARK: The Wii U was designed as a handheld of the favored orginal console. The enjoyment of the interactive system was declining due to it's competitors like the Kinect. Although this new innovation did not rocket like it was supposed to, future improvements show that success is on it's way. "It is predicted that with the Wii U and the rumored launch of Microsoft’s next-generation Xbox console, consoles sales will increase in 2013 by 10.1% to 37.4 million units. Sales are expected to further increase in 2014 to 44.6 million units, representing growth of 19.1%." -Yahoo News
CASH COW: X Box and Play Station have always been the dominators when it comes to gaming consoles. They go head to head and compete with innovation. Due to the advances of smart phones, these consoles are facing challenges but they are becoming more diverse and are predicted to be in demand once again. Technology is now allowing these consoles to transfer games and keep them permanently to make it more affordable and accessible which was one of it's failures before. This will attract more consumers and gain back their customer's loyalty. "The PS4 will offer unrestricted access to pre-owned games. So when you buy a titles, you are free to then trade it in at retail, sell it to another person, lend it to a friend or keep it." -Tech Radar
DOG: The PSP was a huge hit when it came out, almost every kid from 8-18 had one. Unfortunately for Sony, their competitors mimicked the idea and further improved it to create a more appealing and similar product. Now you can buy PSP's for 1/8th of it's original price and it is no longer in demand.
http://news.yahoo.com/don-t-count-gaming-consoles-2013-203558251.html
http://video-game-consoles-review.toptenreviews.com/
http://www.techradar.com/us/news/gaming/consoles/ps4-release-date-news-and-features-937822
http://www.t3.com/news/angry-birds-stores-to-open-doors-within-the-coming-year
Wednesday, July 10, 2013
EOC: Week 1 - Great Customer Service
Going to the gym has been a routine for me. Every day it would be the same, My best friend and I would wake up at 6 a.m. and head out to work out for an hour and a half. After each work-out, we would be hungry and being on this new healthy lifestyle made our options for meals a bit more complicated. We then decided to try out the juice bar located inside of the gym since it was convenient and healthier than most options. The lady at the cash register was surprisingly pleasant for it being 6 a.m., She recommended her favorite smoothies and meals then explained why each one was good for you. My friend and I decided to try the smoothie she raved about and absolutely loved it. We loved it so much that we ended up buying it every morning after our work-out as a meal-replacement for breakfast. After the first two weeks she began to be familiar with our order and prepared it as soon as she saw us walking up to the stand. She would throw in extras and make conversation with us to keep us entertained and happy. She also suggested buying a prepaid card that she could apply savings on. She took good care of us and four months later, we are still going every morning and now saving 20% off.
EOC: Week 1 - My Voice
Fashion isn't about what you wear & how much you've spent on it. It isn't about the designer bags or the limited edition shoes. I love fashion for the way it can change your mood & your outlook on yourself. It can bring you confidence to your interview or a bigger smile on that first date. Fashion can make all the difference on the way you feel & the feelings you bring to others. I want to be the girl that tells everyone that they can look good but not how to look good. I want to take away the standard of beauty & have each woman feel it in their own unique way. I want people of all classes to participate in fashion because they can afford it. I want to not only change the way the industry sees people but the way people see themselves. I believe in beauty of every size, shape, & color. I believe in myself & everyone around me.
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