FINAL: Promotion

Quite honestly this product promotes itself. I wouldn't want to advertise it on TV or on vast media because it is exclusive to certain bars.
I want to make sure that people view it as special, classy even. You don't see designer brands putting out commercials on TV simply because they really don't need too, the product speaks for itself.

"The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency."

I will however make sure to have a social media representative & advertise updates, new flavors, & which bars are offering my snack on sites like Facebook, Instagram, Twitter, & our website. I want our consumers to know that we make this product with care & for a reason. I want the story to be known to everyone who tries it because I want them to be able to not only taste it but experience it as well.

"Attracting and retaining customers can be a difficult task. Customers often face a bewildering array of products and services from which to choose. A customer buys from the firm that offers the highest customer-perceived value—the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. Importantly, customers often do not judge values and costs “accurately” or “objectively.” They act on perceived value."

The adventure behind the discovery of my product will be at the back of each package, I want the bars that are distributing it to be familiar with this story as well. I want them to be able to pitch it to their customers saying "You need this snack because you are THAT man". If anything this snack should be the bridge that brings out every person's inner Phileas Fogg because in an honest perspective, who doesn't want to see the whole world?

"Significant changes are occurring in the ways in which companies are relating to their customers. Yesterday’s big companies focused on mass marketing to all customers at arm’s length. Today’s companies are building deeper, more direct, and lasting relationships with more carefully selected customers. Here are some important trends in the way companies and customers are relating to one another."