FINAL: Product

As hard as it is to believe because of it's appearance, I actually worked really hard on this packaging, I,m just not that gifted at photoshop. I wanted to container to be a tube container just like Pringles because it just looks better, I think that's why Pringles have so much success, it's because their packaging was unique. I also wanted the picture of the actual food that's inspired it to be in front (a lot larger than what i was able to edit because i want their mouths to water when they see it). Of course we have to put a logo of Phileas Fogg because he did discover this awesome snack.

Bars will be selling 6 oz packages for $7.99. Put in perspective that these bars are more higher-end with great service & an amazing ambiance.

"Marketing has the main responsibility for achieving profitable growth for the company."

When our customer pulls out a strip of beef jerky from this tube, I want them to feel as if they are eating exactly what is on the picture because they are. What it is, is a dried up version but it is still marinated with love & deliciousness. It was just made to-go for their convenience.

"Beyond simply retaining good customers to capture customer lifetime value, good customer relationship management can help marketers to increase their share of customer—the share they get of the customer’s purchasing in their product categories. Thus, banks want to increase “share of wallet.” Supermarkets and restaurants want to get more “share of stomach.” Car companies want to increase “share of garage,” and airlines want greater “share of travel.”"

They should also be able to feel like they've traveled to another country (the Philippines) just by tasting this snack because it is exotic & it very much examples what the flavors of their cultures food is like. When people have alcohol in their system they do gain some kind of courage & hopefully they use it to try something new because I know that they will absolutely love it. I cannot mention enough how this product should speak for itself. Even when it comes to promotion, I want it to be very limited to remain exclusive & just that much more special.

"Companies must not only develop strategies for growing their business portfolios, but also strategies for downsizing them. "