FINAL: Situation or SWOT Analysis

STRENGTHS - The strengths of my product is that it is completely different and unique. It's something you'd be intrigued about & from what I know, it's that men love a challenge. This snack will raise a guys ego because it's back story is very much like him (or at least what he's trying to be). It's created by the great and for the great. It's main purpose is to recognize that men want to be treated special, they want a little more thought put into what's offered to them. They above all do not want to be related to just "salty peanuts". That's boring, bland, & ordinary.


"Collecting primary data online through Internet surveys, online focus groups, Web-based experiments, or tracking consumers’ online behavior."

WEAKNESSES - The weakness of this snack is that it is for men & really does not relate to women. It's strong flavor, meat based, & salty qualities pair well with harder liquor & works to absorb the alcohol so you can drink more (lightweights, this one is for you too). Although girls like jerky too, it's not really ideal for them to eat it at a bar when they're trying to look cute & meet somebody. When it is viewed in a wider perspective, this shouldn't really be classified as a "weakness" because girls don't really eat at bars, at all.

"Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. Companies use marketing research in a wide variety of situations."

OPPORTUNITIES - Opportunities for growth are incredibly amazing because these other countries that Phileas Fogg has visited can also put their own sassy touch to this snack. They can make Carne Asada Jerky or Gyro Jerky. The opportunities are never-ending. The good thing about this is that even if we come up with a million flavors, we still started the concept & Adobo Jerky will always be known as the original (which is always perceived as the best).

THREATS - Threats would be other prominent beef jerky companies copying our flavor because they have had a logner time in the business, more recognition, more buyers, & more sourcing options. However, we would still be the original & hopefully that will give us the upper-hand. It's as if Oreos starting producing chocolate cookies.

"Competitive marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace. The goal of competitive marketing intelligence is to improve strategic decision making by understanding the consumer environment, assessing and tracking competitors’ actions, and providing early warnings of opportunities and threats."