I will market this product to bars that are of a high standard. I specified that I would like to have it in bars that take pride in great customers service & provide a delightful ambiance. We are catering to the customer that loves to feel special. We want to make sure that he or even she realizes that we recognize that & made this snack with that specifically in mind. It's because they want more & even more so deserve more.
"The market consists of many types of customers, products, and needs. The marketer has to determine which segments offer the best opportunities. Consumers can be grouped and served in various ways based on geographic, demographic, psychographic, and behavioral factors. The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs is called market segmentation."
This snack isn't just a whole different flavor profile, I like to think of it as a whole different character. Men, especially, should be able to eat this snack & feel well.. more "manly". This snack is exotic, it should make them feel more daring which is an appropriate ego boost at the bar.
"Positioning is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. As one positioning expert puts it, positioning is “why a shopper will pay a little more for your brand.”14 Thus, marketers plan positions that distinguish their products from competing brands and give them the greatest advantage in their target markets."
Bartenders & other employees should know the adventure that comes with this snack because it'll be their pitch. It would be a great selling point as well.
"The set of controllable tactical marketing tools—product, price, place, and promotion—that the firm blends to produce the response it wants in the target market."
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