FINAL: Business Mission Statement

Phileas Fogg is famous for his world-wide travels, his name is huge and goes down in history. A snack that would carry his name should not bring him or the things he has done to shame. This snack promises to not only take you to a whole different part of the world but to create an experience for you as well. This snack is a whole new challenge you've faced, a whole new culture you've learned, and a whole new way to envision the world. We promise to bring you all of this every time you open a bag of our Adobo Jerky.
It's be a mouthful explosion of flavor, a trip to the Philippines right at your fingertips. It's the taste of the islands without the expensive airline ticket.

"Marketing comes to you in the good old traditional forms: You see it in the abundance of products at your nearby shopping mall and in the advertisements that fill your TV screen, spice up your magazines, or stuff your mailbox. But in recent years, marketers have assembled a host of new marketing approaches, everything from imaginative Web sites and online social networks to interactive TV and your cell phone."

We've personalized this snack to you, the brave, rugged, man that doesn't need a woman to have fun. You're out with the guys and you don't need to flex to show off your muscles. The whole town already knows you're more than a man. You're the desire of every lady that steps in, you may be out drinking all night but you'll be in the gym in the morning. You're macho, hot, suave, & you deserve this snack. You are this snack.

"These new approaches do more than just blast out messages to the masses. They reach you directly and personally. Today’s marketers want to become a part of your life and to enrich your experiences with their brands—to help you to live their brands."

Regardless of what you choose to drink, it'll still be a man's drink because it is YOUR drink. You don't mean to toot your own horn, & you don't.. because everyone else is already doing it for you. You can make a strawberry daiquiri look like the most macho drink out there because no one can associate anything less than greatness with your character. This is what Phileas Fogg was, a man of greatness. That is your common ground and this is the chosen snack that'll enable that to shine through.