"Companies should manage customer equity carefully. They should view customers as assets that need to be managed and maximized. But not all customers, not even all loyal customers, are good investments. Surprisingly, some loyal customers can be unprofitable, and some disloyal customers can be profitable."
Our target market are men of legal age to drink (up to however age they are when they can no longer chew on beef jerky). This is for men that need an ego boost but are confident enough to know that they deserve a better snack then just salted peanuts or pretzels.
"The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships."
The story behind this snack should make the customer feel a close connection with Phineas Fogg and feel like they were actually here with him to witness that very same adventure. I want them to remember the excitement of the story & relate it to how they feel whenever they eat this Adobo Jerky. I want this to be a full-on experience beyond just the taste buds.
"Each company department can be thought of as a link in the company’s internal value chain.10 That is, each department carries out value-creating activities to design, produce, market, deliver, and support the firm’s products. The firm’s success depends not only on how well each department performs its work, but also on how well the various departments coordinate their activities."
This snack is the best snack for the best man. It is made by the great & for the great because we deserve & crave more than just the ordinary. We are here to break the mold, starting with this flavor but going around the world with it.
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