FINAL: Implementation Evaluation Control

To see how my product would do, I asked my friends and colleagues if they'd buy my product at the bar. To avoid bias as much as possible, I asked people who know me well & people who barely can pronounce my name. I also made sure to ask a variety of genders, ages (all over 21 of course), & also people who weren't familiar with the dish at all.

The people who were familiar with the dish were all for it, they loved the idea. When you're going out to drink, a lot of people tend to get hungry or at the slightest bit, just "snack-y". Our senses tend to bring us to Roberto's because we crave that salty meat, but now you have a better option that's right at the bar (& less regret in the morning). The females were neutral to the idea, one even mentioned that she'd love to snack on it..... if there weren't any cute boys at the bar. That girl's best friend said she'd use it to reel in the cute boys at the bar (haha). Most people that have tried this dish are big fans because the flavors are so unique & prominent. To be able to have that "home-cooked" experience at the bar & on-the-go was a big hit for them.

"After a company has defined market segments, it can enter one or many of these segments. Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time."

The people that weren't familiar with the dish were intrigued on trying it, especially because of the packaging. I put a picture of the dish & to them it looked good. A friend said that it would look like heaven especially if he was drunk. I mentioned the benefit that salty food suck up the alcohol therefore delaying & pacing it's effects making it able for you to drink more, one of my girl friends loved that idea because if she had this snack at the bar then she would be able to hang around longer.

Overall the snack was successful to everyone i pitched it to. Alcohol brings out courage & the only safe way to use that courage is to try something new like Adobo Jerky (versus twerking in public & other shenanigans).