The objective of creating this snack is to appeal to the man that wants more than the ordinary. A man like Phileas Fogg who made the impossible, possible. He wants more than what he can have & that is exactly what we're offering. This snack will make peanuts at the bar inferior and unacceptable. It will be the demand of bars all around. Our objective is that when you order a drink whether it be Whiskey on the rocks or a pina colada, as soon as you pair it up with a snack; people will know that you're more than what meets the eye. This snack will add to your attitude and character.
"Marketing, more than any other business function, deals with customers."
Our customers will know that we made this snack with them in mind and in our hearts. We know that they know that they deserve more that some lousy pretzels from the 99 cents store and we will be the one to acknowledge and deliver that. We're not treating our customer's special, we are simply giving them what they deserve. This snack will also heighten the traffic the bar receives because it offers something that goes beyond the standard. The difference of having our snack can be the difference of how much business you receive in one night.
"Today, marketing must be understood not in the old sense of making a sale—“telling and selling”—but in the new sense of satisfying customer needs. "
To each his own, we all have different ideas of what we "need". We are going beyond appealing to needs, we are appealing to what these men desire. It is to stand out, it is to earn their kill. Satisfaction goes beyond just recognizing it, it's actually putting out their reward.
"Although we normally think of marketing as being carried on by sellers, buyers also carry on marketing. "
We only intend on distributing this snack to bars that go above the average. We want only the best bars to represent this snack because it is of top quality. We don't believe in anything less than superior service and customer appreciation.
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