STAR: Mobile apps on cellular devices have become a phenomenon with the growth of smart phones. Consumers now use their phones for their apps, games, and social media more than they use it to talk or text. One of the stars of this field was the game called "Angry Birds". People of all ages, races, and classes took part in this craze and it was ultimately succesful. "With the global phenomenon that is the Angry Birds app being downloaded more than 50 million times in China alone, developer Rovio has confirmed the Asian nation is to be the first to play host to official Angry Birds stores." -T3 News. The convenience of being able to play a game anywhere and anytime plays a huge role in this trend. Sure people still enjoy the traditional consoles, but you cannot carry an X Box around in your pocket. Mobile gaming apps apply to a larger demographic therefore producing more success.
QUESTION MARK: The Wii U was designed as a handheld of the favored orginal console. The enjoyment of the interactive system was declining due to it's competitors like the Kinect. Although this new innovation did not rocket like it was supposed to, future improvements show that success is on it's way. "It is predicted that with the Wii U and the rumored launch of Microsoft’s next-generation Xbox console, consoles sales will increase in 2013 by 10.1% to 37.4 million units. Sales are expected to further increase in 2014 to 44.6 million units, representing growth of 19.1%." -Yahoo News
CASH COW: X Box and Play Station have always been the dominators when it comes to gaming consoles. They go head to head and compete with innovation. Due to the advances of smart phones, these consoles are facing challenges but they are becoming more diverse and are predicted to be in demand once again. Technology is now allowing these consoles to transfer games and keep them permanently to make it more affordable and accessible which was one of it's failures before. This will attract more consumers and gain back their customer's loyalty. "The PS4 will offer unrestricted access to pre-owned games. So when you buy a titles, you are free to then trade it in at retail, sell it to another person, lend it to a friend or keep it." -Tech Radar
DOG: The PSP was a huge hit when it came out, almost every kid from 8-18 had one. Unfortunately for Sony, their competitors mimicked the idea and further improved it to create a more appealing and similar product. Now you can buy PSP's for 1/8th of it's original price and it is no longer in demand.
http://news.yahoo.com/don-t-count-gaming-consoles-2013-203558251.html
http://video-game-consoles-review.toptenreviews.com/
http://www.techradar.com/us/news/gaming/consoles/ps4-release-date-news-and-features-937822
http://www.t3.com/news/angry-birds-stores-to-open-doors-within-the-coming-year
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